See also the positive "coverage" on Hodinkee (which, again, is of course a form of paid advertising). This seems what they're after in marketing now. That's the point of this paid advertising in the form of a mockumentary: making the brand appeal to "watch enthusiasts" by turning around their convictions. ![]() And then you actually start to praise the company and do the advertising bit, by being surprised in discovering how good the new automatics offerings are and how the company has turned around new and so on. You want to reel people, make them comfortable confirming their biases. And I think that's also why the trailer is mainly "negative". My name is Teddy Baldassarre and I make videos about watches. Now of course since his viewerbase is prejudiced against mvmt and such other fashion brands, he will start with all the criticism he can muster. But at the end of the day, that's the job of any influencer-youtuber: sell people stuff and make money either by commissions or paid advertising or both.Īlso, at the end when he says ’do I like mvmt watches ? No I don’t think they’re good quality at all, I’m sorry’ right in front of the mvmt CEO, unless there’s some editing fuckery going on, it seems like he’s going in, no softballs Of course, to be effective, its paid promotions need to look as organic and genuine as possible. Lmao what? I mean guys his job is exactly to "shill". I think teddy values his integrity on YouTube too much to shill for a company like mvmt, it would be suicide for his career as a watch YouTuber We just added four new Baume & Mercier models to our collection including three variants of the Riviera Baumatic 39mm as well as the Hampton, the brands refined rectangular dress watch.
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